Westfall Technik® (Westfall) is launching a comprehensive branding initiative which will roll out a new corporate website, enterprise-wide signage program and integrated communications materials targeted to the healthcare, consumer packaged goods and light industrial markets. Since 2017, Westfall has experienced accelerated growth, expanding to 18 global locations and 1500+ associates serving thousands of customers.
“The goals were clear, but the challenge was evident. We had to take a customer first position and that becomes challenging anytime you rapidly grow as we have and need to integrate under a singular vision while maintaining everything that is great about the people and organizations that are now part of Westfall”, said Merritt Williams, Chief Sales and Marketing Officer. “There are some special people and bring tremendous capabilities to the offering and culture we are building. More importantly, we need to be clear in our message to the market and our customers and what value Westfall brings to them and make it easy to do business with and easy to connect with. I believe we have made a significant step forward on delivering on that promise.”